BigIdea360 - BlendTec (willitblend.com): Will it Blend an iPhone.... 4+ Million Eyeballs of Viral Marketing Video Success

Will it Blend an iPhone.... 4+ Million Eyeballs of Viral Marketing Video Success

Unless you are not one of the 4.8 million people who has seen a working iPhone ground to a smoothie, you won't realize that putting an iPhone in a blender and sticking it in YouTube is the smartest, most effective use of viral video for marketing a product. OK, yes, it also did demonstrate that the BlendTec blender outperforms the Sunbeam, Oster, or any other blender found in Bed, Bath, and Beyond.

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